CDG

Art Direction & Social Media for Comme des Garçons

INSIGHT

CDG believes in self-expression through independence and bravery and finding beauty in a natural way. Fashion is considered a means of luxury and grandeur and is not taken seriously as a means of self expression and art.

MY ROLE

Strategy

Art Direction

STRATEGY

To emphasize fashion as a means of self expression and art, we worked to show CDG clothing as art pieces themselves by emphasizing the intricate details of each piece. 

TEAM

Uten Lama

Kaley Cheung

Concept 

Using the insight & the strategy, our team wanted to create ads that showcased CDG’s clothing as art pieces. We wanted to do so by creating dynamic and detailed shots of CDG clothing. 

Headline

Following CDG’s persona and persuasion of independence and artistic expression, we wanted to show how with CDG, you are unafraid to self-express. 

PRINT ADS

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Free Outdoor Advertisement Building Bill
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Social Media Campaign

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Snapchat Filters

 As an addition of the print ads, we wanted to make customers more knowledgable of CDG’s brand identity and it’s goal to integrate self-expression and art. To do so, we created snapchat filters that allow its users to dress in different CDG pieces and become a piece of artwork!