FINE AF
Art Direction & UX/UI for
Fenty Beauty
INSIGHT
Fenty Beauty offers a wide range of beauty products, in numerous shades to promote & celebrate inclusivity.
STRATEGY
Fine AF is a blog made to empower women in all areas of life.
MY ROLE
Art Direction
User Research
TEAM
Uten Lama
Ashley Aviles
Kyunghwa Chung
KEY FEATURES
Weekly Quotes
Motivational and positive quotes, submitted by women will be updated every week.
Featured Posts
The post authors will rotate weekly to highlight the blogpost categories.
Workshop
The post authors will rotate weekly to highlight the blogpost categories.
The Quiz
Engaging Fenty Beauty product quiz to spark makeup inspiration.
Workshop & personal shade test
Users are able to register for the Fenty workshop event where they can learn more about their individual skin types.
The Quiz
Users are able to take a quick quiz to receive makeup tips & recommendations.
Community
Users are able to pick different categories of beauty and create their own threads and communicate amongst other Fenty bloggers!
User Research
Persona
Danielle Wei | 20 | Photographer
Goals
Express passionate feelings & empowerment through her photography.
Needs
High Quality makeup that have a higher range of bolder, more vibrant colors.
User Flow
Wireframes
This classroom project was created for the course CT300 Typography for Digital Content. This is purely for educational purposes and we do not claim any textual information nor photos.