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FINE AF

Art Direction & UX/UI for

 Fenty Beauty

INSIGHT

Fenty Beauty offers a wide range of beauty products, in numerous shades to promote & celebrate inclusivity. 

STRATEGY

Fine AF is a blog made to empower women in all areas of life.

MY ROLE

Art Direction
User Research

TEAM

Uten Lama

Ashley Aviles
Kyunghwa Chung

KEY FEATURES

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Weekly Quotes

Motivational and positive quotes, submitted by women will be updated every week.

Featured Posts

The post authors will rotate weekly to highlight the blogpost categories.

Workshop

The post authors will rotate weekly to highlight the blogpost categories.

The Quiz

Engaging Fenty Beauty product quiz to spark makeup inspiration.

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Workshop & personal shade test

Users are able to register for the Fenty workshop event where they can learn more about their individual skin types. 

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The Quiz

Users are able to take a quick quiz to receive makeup tips & recommendations. 

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Community

Users are able to pick different categories of beauty and create their own threads and communicate amongst other Fenty bloggers!

User Research 

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Persona

Danielle Wei | 20 | Photographer

Goals

Express passionate feelings & empowerment through her photography.

Needs

High Quality makeup that have a higher range of bolder, more vibrant colors.

User Flow

Wireframes

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This classroom project was created for the course CT300 Typography for Digital Content. This is purely for educational purposes and we do not claim any textual information nor photos.