Iconic

UX/UI & Digital Product Design

INSIGHT

As an extension app of an exhibit at the Museum of Moving Images. To incite nostalgia and fond memories of childhood , Iconic is a throwback app for Gen Z & Millennials. 

STRATEGY

Iconic is a trip down memory lane divided into three main categories: a timeline, a scan feature & a guessing game. 

MY ROLE

UX / UI Design

Art Director

FEATURES

TIMELINE

Timeline feature where users can select a specific date in time to see what Iconic moment occurred. 

HOMEPAGE

Iconic homepage where users are introduced to three different navigations. 

SCAN

Users can use the scan nav to find a specific piece in the exhibit and take a picture. They will be given different information about the piece.

ICON GAME

Users can click on the icon game to identify a hidden iconic figure & win a free post-card at the museum pop-up store!

DESIGN SYSTEM

Colors

With more muted colors, the app feels warm and comfortable.

Icons

Used throughout the app, these icons guide the user and help navigate. 

USER JOURNEY

Icon Game: Identifying an icon game where the user wins a little prize :)

Timeline: Select a specific year in time & categories of media 

Scan Feature: Scan a piece at the exhibit and learn more the work.  

USER PERSONA

Persona

Emily Kai | 22 | Journalism Student

Goals

Wants to find a job right after graduation. 

Needs

Wants to feel excited about new pursuits in life, wants to become more social.

WIREFRAMES

This classroom project was created for the course "AD382 Art & Copy". This is purely for educational purposes and I do not claim any photos. 

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