HARNESS THE SURGE
In 2023, on St. Patrick's Day, we set out to get Guinness adorers “Surging Together”.
Partnering with Pavegen, a kinetic energy tile company, to literally harness the power of the Guinness surge through revelers’ footsteps in Chicago during the river dyeing. This collective energy translated into community service hours pledged in support of Guinness Gives Back – a program focused on supporting communities in need.
Team
ADs: Uten Lama, Bruno Forcine
CWs: Jessica Board, Pet Magno
GCDs: Nicky Lorenzo, Juan Pablo Dominguez
ECD: Brad Mancuso
HARNESS THE SURGE
On St. Patricks' Day 2023, we were tasked to bring Guinness adorers "Surging Together" in a truly creative way.
Partnering with Pavegan, a kinetic energy tile company, we literally harnessed the power of the Guinness surge through revelers' footsteps in Chicago during the river dyeing. That collective movement was translated into community service hours pledged in support of Guinness Gives Back - a program dedicated to strenghening communities in need.
Team
ADs: Uten Lama, Bruno Forcine
CWs: Jessica Board, Pet Magno
GCDs: Juan Pablo Dominguez, Nicky Lorenzo
ECD: Brad Mancuso
