detox

Experiential & Art Direction

INSIGHT

Whether it's directions to the nearest coffee shop to remembering our loved ones' birthdays, we have grown too reliant on our cellular devices.  

MY ROLE

Strategy

Art Direction

STRATEGY

Help people realize how attached they are to their devices while promoting building personal relationships. 

detox casestudy

CONCEPT

Using the insight & the strategy, Detox will ask people attention-grabbing questions that would usually require their phones to answer. 

COPY

QUICK!

What's your mama's phone # ?!

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PRINT ADS

CARDGAME

CONCEPT

To further detox's reach and mission to establish genuine connections, the target audience can purchase card-games to play amongst their friends/family on their own terms. 

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