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detox
Experiential & Art Direction
INSIGHT
Whether it's directions to the nearest coffee shop to remembering our loved ones' birthdays, we have grown too reliant on our cellular devices.
MY ROLE
Strategy
Art Direction
STRATEGY
Help people realize how attached they are to their devices while promoting building personal relationships.
CONCEPT
Using the insight & the strategy, Detox will ask people attention-grabbing questions that would usually require their phones to answer.
COPY
QUICK!
What's your mama's phone # ?!
PRINT ADS
CARDGAME
CONCEPT
To further detox's reach and mission to establish genuine connections, the target audience can purchase card-games to play amongst their friends/family on their own terms.
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