Experiential & Art Direction
Whether it's directions to the nearest coffee shop to remembering our loved ones' birthdays, we have grown too reliant on our cellular devices.
Help people realize how attached they are to their devices while promoting building personal relationships.
Using the insight & the strategy, Detox will ask people attention-grabbing questions that would usually require their phones to answer.
What's your mama's phone # ?!
To further detox's reach and mission to establish genuine connections, the target audience can purchase card-games to play amongst their friends/family on their own terms.