Respond 2
Racism
Goodby Silverstein & Partners Brief Winner
Experiential & Art Direction
INSIGHT
All minority groups are discriminated against and/or have experienced racism in some form or capacity. Many adults, especially older generations, who exercise this behavior, are uninformed as to why this behavior is wrong. Racism is a generational curse that breeds fear when challenging entrenched beliefs.
MY ROLE
STRATEGY
Strategy & UI
By fostering educational and goal-oriented conversations, families are able to define ground rules for what is appropriate to say in regards to race. Impactful conversations happen in environments where everyone feels safe to speak their mind.
Hey mom, dad. Come over & sit. I think it’s time we had the talk.
SHAKE
THE
TABLE
The interactive card deck will be available as:
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One set of cards
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Digital App
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Accessible in different languages
CARDS FOR
HUMANITY
Introducing Shake the Table, a new dinner table card game, that aims to ignite conversation and to create an atmosphere of a brave space. Available physically, digitally, & accessible in multiple languages.
THE LAUNCH
Running side-by-side with Respond2Racism’s already running Twitterbot, we’ll respond to people who’ve made some questionable tweets with thought-provoking questions from our own deck of cards.
Then for a broader audience, our more hard-hitting questions pose will be asked on our Instagram accounts.
THE MOBILE GAME
Through the “Swipe Up” function on social content, users are invited to download the Shake the Table app. This will allow users to play the game through the accessibility of their mobile phones. The physical deck will be made available through a link in the social medias.
The Rules
Don’t Raise Voices to a point where people in the room start to feel uncomfortable.
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No talking over members of the group when they’re sharing their experiences.
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Refrain from telling someone what their experience is.
CATEGORIES
The categories include:
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Relationships | Interracial Dating, Fetishization
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Friend Groups | Diversity
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Parents | Internalized Racism
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Culture | Whitewashing in Food, Dance and Film Media Representation, Appropriation
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Workplace | “Professional” Standards, Names
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Current Events | Police Brutality, COVID-19
CHALLENGE
How do we begin heavy conversations without overwhelming others?
Levels
Alongside the categories, the game is divided into five different levels of comfort to ignite a conversation. If you're feeling bold, the levels can be shuffled as well to begin the conversation regardless of topic or level.
The 5 levels
Informational
Internal
Interpersonal
Institutional
Structural
Example
CULTURE / LEVEL 1 INFORMATIONAL
5 QUESTIONS TO A LEVEL
Our questions. Talking the talk starts here.
Is there a right answer? Only conversations.
We’ve got your back in navigating these heavy conversations, you may find these resources to these questions to navigate the conversations further-
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Helpful definitions
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Talking points
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Film, TV, and Music Recommendations
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Mental Health Resources
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Historical Context
THE PHYSICAL GAME
The physical deck will be made available through a link in the social medias.
For the physical deck, the levels will be color-coordinated to help the players navigate the conversations.
Example | LEVEL 1
INFORMATIONAL
5 QUESTIONS TO A LEVEL
Our questions. Talking the talk starts here.
Is there a right answer? Only conversations.
We’ve got your back in navigating these heavy conversations, you may find these resources on the backside of your cards-
-
Helpful definitions
-
Talking points
-
Film, TV, and Music Recommendations
-
Mental Health Resources
-
Historical Context
LEVEL 3
INTERPERSONAL
LEVEL 4
INSTITUTIONAL
LEVEL 5
STRUCTURAL
LEVEL 2
INTERNAL
ACCESSABILITY
The game will be offered in different languages
to broaden the reach for the conversations.
Shake the Table aims to begin these conversations in
every diverse household.
WIREFRAMES
USER FLOW OF
CULTURE / LEVEL 1