Respond 2 

Racism

Goodby Silverstein & Partners Brief Winner

Experiential & Art Direction

INSIGHT

All minority groups are discriminated against and/or have experienced racism in some form or capacity. Many adults, especially older generations, who exercise this behavior, are uninformed as to why this behavior is wrong. Racism is a generational curse that breeds fear when challenging entrenched beliefs. 

MY ROLE

STRATEGY

Strategy

UX/UI Design

By fostering educational and goal-oriented conversations, families are able to define ground rules for what is appropriate to say in regards to race. Impactful conversations happen in environments where everyone feels safe to speak their mind. 

Hey mom, dad. Come over & sit. I think it’s time we had the talk.

SHAKE

THE

TABLE

The interactive card deck will be available as:

  • One set of cards

  • Digital on microsite, physical, and printable 

  • Accessible in different languages

 

 

CARDS FOR 

HUMANITY

Introducing Shake the Table, a new dinner table card game, that aims to ignite conversation and to create an atmosphere of a brave space. Available physically, digitally, & accessible in multiple languages. 

THE LAUNCH

Running side-by-side with Respond2Racism’s already running Twitterbot, we’ll respond to people who’ve made some questionable tweets with thought-provoking questions from our own deck of cards.

Then for a broader audience, our more hard-hitting questions pose will be asked on our Instagram accounts. 

THE GAME

Through the “Swipe Up” function on social content, users are invited to play with the card deck through a mobile microsite. This will allow users to play the game through the accessibility of their mobile phones. The game will offer different categories, ways to play, as well as the different cards. There will also be an option to print cards as well for those to have versatility in their conversation.

The categories include: 

  • Relationships | Interracial Dating, Fetishization

  • Friend Groups | Diversity

  • Parents | Internalized Racism

  • Culture | Whitewashing in Food, Dance and Film Media Representation, Appropriation

  • Workplace |  “Professional” Standards, Names

  • Current Events | Police Brutality, COVID-19

 

CATEGORIES

INSTRUCTIONS

The Rules

Don’t Raise Voices to a point where people in the room start to feel uncomfortable.

  1. Any Violent Speech against a certain race, person, culture, identity ect., put money in a jar to donate.

  2. Questions about terminology are immediately addressed using a trusted dictionary source.

  3. No talking over members of the group when they’re sharing their experiences.

  4. Refrain from telling someone what their experience is.

 

Levels

Alongside the categories, the game is divided into five different levels of comfort to ignite a conversation. The levels can be shuffled as well. 

LEVEL 1

INFORMATIONAL

Frontside

Our questions. Talking the talk starts here. 

 

Backside

We’ve got your back in navigating these heavy conversations, you may find these resources on the backside of your cards-

  • Helpful definitions

  • Talking points

  • Film, TV, and Music Recommendations

  • Mental Health Resources

  • Historical Context

LEVEL 3

INTERPERSONAL

LEVEL 4

INSTITUTIONAL

LEVEL 5

STRUCTURAL

LEVEL 2

INTERNAL

ACCESSABILITY

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