Respond 2 

Racism

Goodby Silverstein & Partners Brief Winner

Experiential & Art Direction

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INSIGHT

All minority groups are discriminated against and/or have experienced racism in some form or capacity. Many adults, especially older generations, who exercise this behavior, are uninformed as to why this behavior is wrong. Racism is a generational curse that breeds fear when challenging entrenched beliefs. 

MY ROLE

STRATEGY

Strategy & UI                

By fostering educational and goal-oriented conversations, families are able to define ground rules for what is appropriate to say in regards to race. Impactful conversations happen in environments where everyone feels safe to speak their mind. 

Hey mom, dad. Come over & sit. I think it’s time we had the talk.

SHAKE

THE

TABLE

The interactive card deck will be available as:

  • One set of cards

  • Digital App 

  • Accessible in different languages

 

 

CARDS FOR 

HUMANITY

Introducing Shake the Table, a new dinner table card game, that aims to ignite conversation and to create an atmosphere of a brave space. Available physically, digitally, & accessible in multiple languages. 

THE LAUNCH

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Running side-by-side with Respond2Racism’s already running Twitterbot, we’ll respond to people who’ve made some questionable tweets with thought-provoking questions from our own deck of cards.

Then for a broader audience, our more hard-hitting questions pose will be asked on our Instagram accounts. 

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THE MOBILE GAME

Through the “Swipe Up” function on social content, users are invited to download the Shake the Table app. This will allow users to play the game through the accessibility of their mobile phones. The physical deck will be made available through a link in the social medias. 

The Rules

Don’t Raise Voices to a point where people in the room start to feel uncomfortable.

  1. No talking over members of the group when they’re sharing their experiences.

  2. Refrain from telling someone what their experience is.

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CATEGORIES

The categories include: 

  • Relationships | Interracial Dating, Fetishization

  • Friend Groups | Diversity

  • Parents | Internalized Racism

  • Culture | Whitewashing in Food, Dance and Film Media Representation, Appropriation

  • Workplace |  “Professional” Standards, Names

  • Current Events | Police Brutality, COVID-19

 

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CHALLENGE 

How do we begin heavy conversations without overwhelming others?

 

Levels 

Alongside the categories, the game is divided into five different levels of comfort to ignite a conversation. If you're feeling bold, the levels can be shuffled as well to begin the conversation regardless of topic or level.

The 5 levels 

Informational

Internal

Interpersonal

Institutional

Structural 

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Example 

CULTURE / LEVEL 1 INFORMATIONAL 

5 QUESTIONS TO A LEVEL

Our questions. Talking the talk starts here. 

 

Is there a right answer? Only conversations. 

We’ve got your back in navigating these heavy conversations, you may find these resources to these questions to navigate the conversations further-

  • Helpful definitions

  • Talking points

  • Film, TV, and Music Recommendations

  • Mental Health Resources

  • Historical Context

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THE PHYSICAL GAME

The physical deck will be made available through a link in the social medias. 

For the physical deck, the levels will be color-coordinated to help the players navigate the conversations. 

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Example | LEVEL 1

INFORMATIONAL

5 QUESTIONS TO A LEVEL

Our questions. Talking the talk starts here. 

 

Is there a right answer? Only conversations. 

We’ve got your back in navigating these heavy conversations, you may find these resources on the backside of your cards-

  • Helpful definitions

  • Talking points

  • Film, TV, and Music Recommendations

  • Mental Health Resources

  • Historical Context

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LEVEL 3

INTERPERSONAL

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LEVEL 4

INSTITUTIONAL

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LEVEL 5

STRUCTURAL

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LEVEL 2

INTERNAL

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ACCESSABILITY

The game will be offered in different languages 

to broaden the reach for the conversations.

Shake the Table aims to begin these conversations in

every diverse household. 

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WIREFRAMES

USER FLOW OF 

CULTURE / LEVEL 1